Paper in Shoes?Why This Eco-Friendly Insole Board Is the Future of Footwear Market?

Maybe the shoes on your feet right now are made of paper.

For years, shoe insole cardboard has maintained an important position in the market. And with the improvement of people's environmental awareness and advancements in technology, its position is expected to be further consolidated and elevated. Due to the continuous expansion of the global footwear market, especially the rapid development in fields such as sports shoes and casual shoes, the market demand for shoe insole cardboard has been on a steady rise, and the shoe insole cardboard industry has shown a trend of steady growth. Today, we will take a detailed look at why cardboard can hold such a position in the industry and its future development trends in the sector.

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Introduction: The Unsung Hero of Footwear Construction

Paper insole board—a engineered material crafted from wood pulp or recycled paper fibers bonded with eco-friendly adhesives.

Why Footwear Brands Choose Paper Insole Board?

Its advantages are mainly reflected in multiple dimensions such as processing adaptability, wearing experience, cost control, and environmental performance, which can be specifically broken down into the following aspects:

  1. Excellent Processing Performance, Adaptable to the Entire Shoe Production Process

The physical structure and properties of insole cardboard are highly compatible with the needs of shoe-making processes, which can significantly improve production efficiency and the stability of finished products:

Easy Cutting and Shaping: Insole cardboard has a uniform texture, dense fiber structure, and moderate toughness. It can be accurately cut into sizes suitable for different shoe types (such as high-heeled shoes, leather shoes) through processes like die-cutting and stamping, with edges that are less likely to fray or break. Meanwhile, it is easy to shape when heated, allowing it to fit the curvature of the shoe last (e.g., the arch support area and the toe lift). Once shaped, it rarely rebounds, ensuring the long-term stability of the shoe shape.

Strong Adhesion, Compatible with Multi-Material Bonding: The fiber texture on the surface of the cardboard has good "adhesive grip". When bonded with materials such as upper materials (leather, fabric, synthetic leather) and outsole materials (rubber, EVA) using glue, it forms a firm bonding surface, which is less prone to delamination or glue failure. It is compatible with various shoe-making processes such as sewing, cold pressing, and injection molding.

Lightweight Processing, Reducing Production Burden: Compared with base materials like metal and rigid plastic, insole cardboard has a low density (usually 0.5-0.8g/cm³), making it more convenient to handle and stack during processing. It also does not cause excessive wear to cutting tools or molds, extending the service life of production tools.

  1. Comfortable Wearing Experience, Meeting the Physiological Needs of Feet

As a material that directly or indirectly contacts the feet, insole cardboard can enhance the comfort and functionality of shoes through its own properties:

Natural Moisture Absorption and Breathability, Improving the Foot Microenvironment: Made of plant fibers (e.g., wood pulp, cotton pulp), the cardboard contains a large number of tiny pores between fibers, giving it natural moisture absorption and breathability. It can quickly absorb moisture from foot sweat and discharge the moisture out of the shoe through the pores, reducing stuffiness and odor. It is especially suitable for shoes worn for long periods, such as daily commuting shoes and casual shoes.

Moderate Cushioning and Support, Balancing Comfort and Stability: High-quality insole cardboard (such as high-density cowhide cardboard and composite cardboard) has the characteristic of being "soft but not collapsing": when pressed, it can slightly deform to buffer the impact force of the foot when landing, alleviating walking fatigue. At the same time, it maintains a certain rigidity, providing basic support for the arch and heel areas, preventing gait deformation caused by excessive collapse of the feet. It is suitable for low-to-moderate intensity sports or daily walking scenarios.

Fitting the Foot Contour, Enhancing the Wrapping Sensation: During wear, the cardboard will slowly "break in" with the pressure of the feet, gradually fitting the contour of the individual's feet (e.g., the curvature of the toes and the height of the arch), forming a "customized" fitting sensation. Compared with fully rigid base materials (such as hard plastic), it reduces friction and pressure on the feet.

  1. Balancing Cost and Environmental Protection, Aligning with Industry Trends

Low Raw Material and Production Costs, High Cost-Effectiveness: The main raw material of insole cardboard is plant fiber (recycled pulp can be used), which is easy to obtain and has a stable price. Its production processes (such as papermaking and calendering) are mature, and the equipment investment and processing energy consumption are much lower than those of synthetic materials (e.g., EVA, TPU). Therefore, the overall cost is only 30%-60% of that of similar synthetic base materials. It is especially suitable for the mass production of mid-to-low-end shoes and fast-fashion shoes, helping brands control costs.

Recyclable and Degradable, Reducing Environmental Burden: 

Environmental Attributes: Pure fiber insole cardboard can be 100% recycled and reused (e.g., reprocessed into pulp). When discarded, it can be gradually degraded in the natural environment without producing persistent pollutants such as microplastics, which aligns with the global footwear industry's environmental trends of "plastic reduction and low carbon" (e.g., the requirements for footwear waste in the EU's *Circular Economy Action Plan*).

Compliance: Some high-end insole cardboards can also obtain certifications such as OEKO-TEX® and GRS (Global Recycled Standard), meeting brands' needs for "sustainable supply chains" and enhancing the market competitiveness of products.

  1. Flexible Application Scenarios, Adapting to Multiple Types of Shoes

Insole cardboard is not a single material; its functionality can be upgraded by adjusting fiber density, thickness, and coatings (e.g., waterproof coatings, wear-resistant coatings) to meet the needs of different types of shoes:

Daily Shoes: For example, canvas shoes and casual leather shoes use low-density cardboard as inner soles to balance breathability and low cost. Functional Shoes: For example, work boots and hiking shoes use high-density composite cardboard as the midsole support layer to enhance the stability of the shoe body.

Special Scenarios: For example, children's shoes use soft, odorless pure wood pulp cardboard to meet safety and comfort requirements.

In summary, the core advantage of insole cardboard lies in the balance of "functionality, economy, and environmental protection" — it not only meets the efficiency needs of shoe production and the wearing experience of consumers but also helps brands control costs and comply with environmental trends. Therefore, it has always occupied an important position in shoe materials, especially in mid-to-low-end shoes, casual shoes, and sustainable shoes.

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The Future Market Analysis of Insole Cardboard for Footwear

The future market prospect of insole cardboard for footwear is broad, especially in the markets of China and India,and it will show a positive development trend in various aspects such as market scale, technological innovation, environmental protection requirements, and consumer demand. The specific analysis is as follows:

  1. Sustained Growth of Market Scale

According to data from authoritative industry institutions, the market scale of China’s footwear insole sector reached approximately RMB 8.63 billion in 2023, with a year-on-year growth rate of 7.2%. It is estimated that the overall industry scale will exceed RMB 12.7 billion by 2025, maintaining a compound annual growth rate (CAGR) in the range of 9% to 11%. This growth is mainly driven by the continuous expansion of the global footwear market, especially the rapid development of segments such as sports shoes and casual shoes, which has led to a steady increase in the demand for insole cardboard.

  1. Technological Innovation Drives Product Upgrading

The industry has entered a new phase of intelligent production. In 2023, the average equipment automation rate of key enterprises increased to 68%. The widespread application of 3D laser cutting technology and AI-driven mold design systems has shortened the R&D cycle by 40% and raised material utilization rate to 92%. Looking ahead, the mass production cost of 3D woven insole technology is expected to drop to RMB 18 per square meter by 2024, which will trigger a new round of product upgrading in the sports shoe market. Meanwhile, suppliers with the capability of developing special materials will dominate the high-value-added market, and the penetration rate of carbon-fiber insole boards in the sports sector is expected to reach 25%.

  1. Environmental Protection Requirements Promote Material Innovation

With the advancement of the national "Dual Carbon" strategy (carbon peaking and carbon neutrality), the proportion of environmentally friendly materials is projected to exceed 35% by 2025. Leading enterprises have begun to establish a carbon footprint certification system for lightweight EVA insoles. The "14th Five-Year Plan" for the High-Quality Development of the Manufacturing Industry requires that the utilization rate of green materials in the footwear material sector should not be less than 50% by 2025. This will accelerate the replacement of traditional PVC materials, and recyclable and degradable materials such as pure-fiber insole cardboard will be more favored by the market.

  1. Diversified Consumer Demand Drives Product Segmentation

Consumers’ demands for professional attributes such as sports injury prevention, biomechanical adaptability, and environmental adaptability continue to strengthen, which will drive the evolution of footwear insole cardboard into a functional integrated carrier. For instance, the market scale of walking shoes for the elderly grows at an average annual rate of 9.7%, spurring demand for insoles with high resilience and shock absorption; the consumption upgrade in the casual shoe market drives design innovation, pushing the penetration rate of lightweight TPU insoles to 32%. 

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Conclusion:
The paper insole board market for shoes has broad prospects and potential. With the increasing demand for health and comfort, the paper insole board market for shoes will continue to grow rapidly. The highly competitive market environment requires enterprises to constantly innovate and improve product quality to gain a competitive edge in the market. In the future, the paper insole board market for shoes will continue to be driven by technological innovation and consumer demand, bringing better comfort and health experiences to consumers.


Post time: Sep-30-2025